In the short span of a century, we’ve seen the birth of the first combustion engine car and its equally rapid recent fall in favor of electrification. With the promise of autonomous driving, car sharing, and subscription based mobility services, the industry is in the middle of a paradigm shift towards a truly user-centric model.
In the past decade, the rapid pace of this transformation has been largely the domain of start-up EV companies. However, as momentum builds across the industry, the reality is that electric vehicles and new ownership models services are here to stay, shifting society's perspective on what car ownership and experience really mean. This radical shift of mindset opens unprecedented opportunities for businesses to rethink business models, distribution, and product and services concepts.